Grow your career in marketing, communications, digital media, branding, advertising, and public relations. This program introduces you to strategies across social media, mobile marketing, online analytics and search engine optimization, aimed at fully leveraging the Internet for achieving business goals.
This Professional Certificate Provides:
- Practical courses focused on understanding the business value of digital marketing.
- Opportunities to explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns.
- Study of digital marketing, social media and internet audience profiling, online analytics and measurement, website optimization, and personalization.
Additional Details
Program Course Schedule
To be eligible for this Professional Certificate you must complete at least 12 units (8 required/4 elective):
Required: 2 Courses (8 units)
- MGMNT X477 Developing a Digital Marketing Strategy (Fall/Winter/Spring)(UCSB Campus) - 4units
- MGMNT X478 Brand Strategy Implementation (Fall/Spring)(UCSB Campus) - 4 units
Require: At least 1 course (4 units)
- MGMNT X479 Business and Personal Branding (Fall/Winter/Spring)(Blended) - 4 units
- BUSAD X409.11 International Marketing (Fall/Winter/Spring)(Blended) - 4 units
- BUSAD X401.3 Public Relations and Advertising (Spring) - 2 units
Courses are offered across 4 academic quarters: fall, winter, spring, and summer. For more information visit the Approved Academic Calendar.
Other marketing course options:
Search Engine Optimization - online course for Spring!
Principles of Marketing - online course for Spring!
Requirements
Requirements for International Students:
- Internationals must be part of the International Programs. Apply to International Programs here.
- International participants must complete a minimum of 12 units each quarter (with max. 1 online course/quarter) in order to maintain an F-1 visa status. These units can be completed through professional courses and/or UCSB courses.
- More requirements are defined in the Program Course Schedule above
