Course Description

Successful selling encompasses consultative, relationship and suggestive sales tactics and approaches that uncover
potential needs of would-be customers. Selling yourself and your ideas, products and services in society today takes
patience, a sense of urgency, dedication, desire, preparation, and professionalism. There are few careers that are
recession-proof and sales is at the top of the list. In good times and in troubled times, there is always a need for
selling and for professional sales personnel. Our course will examine the relevance and importance of selling in the
contemporary business environment. The sales mindset happens naturally when sharing passion, purpose, pride and
adding value. This class will be hands-on, interactive, and actionable.

Learner Outcomes

  • Identify the unique phases of the sales process from prospecting to presentation and from closing to customer retention
  • Distinguish the differences between traditional/transactional and consultative/relationship and suggestive selling
  • Identify “explicit” needs of the customer prospect by questioning, active listening and professional sales techniques and protocols.
  • Understand the basics of surface negotiation when dealing with customers, prospects, and other external stakeholders.
  • Discover the importance of building value for your customers and for your company
  • Acquire employment readiness skills and actions for a career in sales
Enroll Now - Select a section to enroll in
3:30PM to 5:50PM
Oct 02, 2024 to Dec 11, 2024
UCSB Campus
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $685.00
Available for Credit
4 units
Section Notes

Steps to Enroll

How to Access Your Online Course on Canvas

Late Registrations Notice: 

Self-enrollment will be available until 11:59 PM PT of the second business day after the 1st class session (i.e. If the first class starts on Thursday, self-enrollment is open until the following Monday at 11:59 pm).  If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Required Textbook(s):
Students are required to purchase the textbook(s) assigned by the instructor. The instructor will provide details to the class prior to the course start date.

No refunds after 10/13/24
A minimum $40 non-refundable administrative fee per course is charged for all drops. See the full Drop Policy here.