Course Description

Business Strategy guides organizations, those mature and emerging, those public and private, those for-profit and non-profit, in making the right decisions to enable success in the marketplace, most importantly profitable growth. Strategy also guides leaders in being clear about an organization’s direction within an uncertain/changing environment, and enables leaders to be better positioned to respond to unanticipated and significant challenges. This course will explore the various styles of strategy, for instance: classical, adaptive, shaping and visionary. In addition, different levels of strategy will be examined, for example: corporate, business and functional. Finally, the course will examine Strategic Planning, the process by which an organization develops a specific action plan to execute its chosen strategy.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Understand various styles of strategy, for example classical, adaptive, shaping and visionary.
  • Understand different levels of strategy, for example corporate, business and functional.
  • Understand how to assess marketplaces and competition
  • Understand the Strategic Planning process and the role of strategy within that process
  • Review actual case studies from select organizations and industries
  • Hear real-world perspectives from domain experts and guest speaker(s)

Applies Towards the Following Certificates

Not offered this quarter. Classes are offered according to the schedule on the respective Certificate or Program Page. Please click on the Request Information below to be promptly notified when enrollment opens.