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Course Description

Business Strategy guides organizations, those mature and emerging, those public and private, those for-profit and non-profit, in making the right decisions to enable success in the marketplace, most importantly profitable growth. Strategy also guides leaders in being clear about an organization’s direction within an uncertain/changing environment, and enables leaders to be better positioned to respond to unanticipated and significant challenges. This course will explore the various styles of strategy, for instance: classical, adaptive, shaping and visionary. In addition, different levels of strategy will be examined, for example: corporate, business and functional. Finally, the course will examine Strategic Planning, the process by which an organization develops a specific action plan to execute its chosen strategy.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Understand various styles of strategy, for example classical, adaptive, shaping and visionary.
  • Understand different levels of strategy, for example corporate, business and functional.
  • Understand how to assess marketplaces and competition
  • Understand the Strategic Planning process and the role of strategy within that process
  • Review actual case studies from select organizations and industries
  • Hear real-world perspectives from domain experts and guest speaker(s)

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Section Schedule
Apr 02, 2025 to Jun 11, 2025
Type
HyFlex
Days
W
Time
5:00PM to 8:00PM
Dates
Apr 02, 2025 to Jun 11, 2025
Campus
Web-based Instruction
Type
HyFlex
Days
W
Time
5:00PM to 8:00PM
Dates
Apr 02, 2025 to Jun 11, 2025
Campus
UCSB Campus
Building
Kerr Hall
Room
Room 2166B
Schedule and Location
View Details
Contact Hours
36.0
Location
Delivery Options
HyFlex  
Course Fee(s)
Course Fee credit (4 units) $685.00
Potential Discount(s)
Available for Credit
4 units
Instructors
Section Notes

Steps to Enroll

How to Access Your Online Course:
IMPORTANT: Click here for instructions on to access your online course

Course Format: Hyflex

This course will be offered in a HyFlex format, combining both in-person and online components to provide flexibility to students. Students will have the option to attend these sessions either in-person on UCSB's campus or remotely through live Zoom instruction. In addition to the interactive sessions, the course may also include asynchronous lectures and assignments on Canvas, UCSB's learning management system.

Late Registrations Notice: 

Self-enrollment will be available until 11:59 PM PT of the second business day after the 1st class session (i.e. If the first class starts on Thursday, self-enrollment is open until the following Monday at 11:59 pm).  If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Required Textbook(s):

Title: HBR's 10 Must Reads on Strategy 2-Volume Collection Paperback – April 7, 2020

Author(s): Harvard Business Review

ISBN-13 ‏ : ‎ 978-1633699397

No refunds after 04/13/25
All drops are charged a minimum $40 non-refundable administrative fee per course. The full Drop Policy is here.