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Course Description

Business Strategy guides organizations, those mature and emerging, those public and private, those for-profit and non-profit, in making the right decisions to enable success in the marketplace, most importantly profitable growth. Strategy also guides leaders in being clear about an organization’s direction within an uncertain/changing environment, and enables leaders to be better positioned to respond to unanticipated and significant challenges. This course will explore the various styles of strategy, for instance: classical, adaptive, shaping and visionary. In addition, different levels of strategy will be examined, for example: corporate, business and functional. Finally, the course will examine Strategic Planning, the process by which an organization develops a specific action plan to execute its chosen strategy.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Understand various styles of strategy, for example classical, adaptive, shaping and visionary.
  • Understand different levels of strategy, for example corporate, business and functional.
  • Understand how to assess marketplaces and competition
  • Understand the Strategic Planning process and the role of strategy within that process
  • Review actual case studies from select organizations and industries
  • Hear real-world perspectives from domain experts and guest speaker(s)

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
Online
Dates
Jun 22, 2026 to Sep 07, 2026
Contact Hours
36.0
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $685.00
Available for Credit
4 units

Section Notes

Steps to Enroll

How to Access Your Online Course on Canvas

Late Registration Notice: 
No late enrollment after the 7th day – 6/28/2026

Required Textbook(s):
Students are required to purchase the textbook(s) assigned by the instructor. The instructor will provide details to the class before the course start date.

No refunds after 7/5/26
A minimum $40 non-refundable administrative fee per course is charged for all drops. See the full Drop Policy here.

Type
Class
Days
W
Time
5:00PM to 8:00PM
Dates
Sep 30, 2026 to Dec 09, 2026
Campus
UCSB Campus
Building
Kerr Hall
Room
Room 2166A
Schedule and Location
Contact Hours
36.0
Location
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $685.00
Available for Credit
4 units
Instructors

Section Notes

Steps to Enroll

How to Access Your Online Course on Canvas

Late Registration Notice: 
Self-enrollment will be available until 11:59 PM PT the Day before the 2nd class session. If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Required Textbook(s):
Students are required to purchase the textbook(s) assigned by the instructor. The instructor will provide details to the class before the course start date.

No refunds after 10/11/26
A minimum $40 non-refundable administrative fee per course is charged for all drops. See the full Drop Policy here.