Loading...

Course Description

Business Strategy guides organizations, those mature and emerging, those public and private, those for-profit and non-profit, in making the right decisions to enable success in the marketplace, most importantly profitable growth. Strategy also guides leaders in being clear about an organization’s direction within an uncertain/changing environment, and enables leaders to be better positioned to respond to unanticipated and significant challenges. This course will explore the various styles of strategy, for instance: classical, adaptive, shaping and visionary. In addition, different levels of strategy will be examined, for example: corporate, business and functional. Finally, the course will examine Strategic Planning, the process by which an organization develops a specific action plan to execute its chosen strategy.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Understand various styles of strategy, for example classical, adaptive, shaping and visionary.
  • Understand different levels of strategy, for example corporate, business and functional.
  • Understand how to assess marketplaces and competition
  • Understand the Strategic Planning process and the role of strategy within that process
  • Review actual case studies from select organizations and industries
  • Hear real-world perspectives from domain experts and guest speaker(s)

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Type
HyFlex
Days
W
Time
6:00PM to 9:00PM
Dates
Sep 28, 2022 to Dec 07, 2022
Campus
UCSB Campus
Building
Kerr Hall
Room
Room 2140
Type
Online
Days
W
Time
6:00PM to 9:00PM
Dates
Sep 28, 2022 to Dec 07, 2022
Campus
Web-based Instruction
Building
Zoom
Schedule and Location
Contact Hours
36.0
Location
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $620.00
Potential Discount(s)
Available for Credit
4 units
Instructors
Section Notes

Course Format: Hyflex

This course will be delivered in a HyFlex format.  Class sessions will be held in-person at UCSB Campus.  For those that are unable, or prefer not to attend in-person, the class sessions will be accessible online via Zoom in real time.

 

Late Registrations Notice: 

Self enrollment will be available until 11:59PM PT of the day before the 2nd class session. If you are enrolling late, please contact PaCE Support as soon as possible at help@professional.ucsb.edu or 805-893-4200 to request access to the online class.


Steps to Enroll
 


How to Access Your Online Course:

 

One business day after enrollment but no sooner than 2 weeks before the beginning of the course, you will receive an email with detailed instructions on how to access your online course. You don’t need to take any action until you receive that email. Please note that you will not be able to access your online course until all the steps highlighted in that email are complete.
 


Required Textbook(s):

Title: HBR's 10 Must Reads on Strategy 2-Volume Collection Paperback – April 7, 2020

Author(s): Harvard Business Review

ISBN-13 ‏ : ‎ 978-1633699397


No refunds after 10/11/22