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Course Description

Students learn how and why to use digital marketing strategy to achieve goals within a larger marketing plan. This course examines digital marketing strategy, campaign implementation and execution considerations for business to business, business to consumer and business to customer brands. It will also provide a tactical review of various digital platforms such as organic search and social media advertising, the importance of user experience across devices and cutting-edge marketing technologies such as voice actuated search. Participants will complete the course with comprehensive knowledge and experience in how to develop an integrated digital marketing strategy, from formulation to implementation.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Develop a content marketing strategy, using digital marketing tactics such as online advertising, search engine optimization, and social media.

  • Evaluate the usability and accessibility of digital marketing platforms and how it relates to conversion, sales and customer retention.

  • Write and market targeted content that speaks to one’s intended audience across the spectrum of mobile and desktop devices.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
Online
Days
Th
Time
6:00PM to 9:00PM
Dates
Oct 08, 2020 to Dec 10, 2020
Campus
Virtual Sessions
Schedule and Location
Contact Hours
36.0
Location
  • Virtual Sessions
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $600.00
Potential Discount(s)
Available for Credit
4 units
Instructors
Section Notes

Steps to Enroll (link)

Fall '20 Online: Class will run at the posted times via Zoom.  Link to Zoom meeting room and additional course materials will be posted to the course page in Gauchospace.

Please purchase this required textbook prior to the start date of the course:

Title: The Marketing Plan Handbook, 3rd Ed.

Author: Alexander Chernev

Publisher: Cerebellum Press, 2011

ISBN-13: 978-1936572397

Course Refund Policy:

No refunds after 10/21/2020