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Course Description

  

Upon successful completion MGMNT X477 and MGMNT X477.1, students are eligible to sit for an digital marketing proficiency exam.  Successful candidates will be awarded globally recognized professional certifications from the American Marketing Association (Professional Certified Marketer - PCM) and the Digital Marketing Institute (Certified Digital Marketing Professional - CDMP)

 

Introductory Pricing Promotion: $100 off ($795)

Students learn how and why to use digital marketing strategy to achieve goals within a larger marketing plan. This course examines digital marketing strategy, campaign implementation, and execution considerations for business to business, business to consumer, and business to customer brands. It will also provide a tactical review of various digital platforms such as organic search and social media advertising, the importance of user experience across devices, and cutting-edge marketing technologies such as voice actuated search. Participants will complete the course with comprehensive knowledge and experience in how to develop an integrated digital marketing strategy, from formulation to implementation.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Develop a content marketing strategy, using digital marketing tactics such as online advertising, search engine optimization, and social media.
  • Evaluate the usability and accessibility of digital marketing platforms and how it relates to conversion, sales, and customer retention.
  • Write and market targeted content that speaks to one’s intended audience across the spectrum of mobile and desktop devices.
  • How to leverage mobile marketing for its micro-targeting advantages.
  • Techniques to increase your website's visibility through search engine optimization and drive additional traffic with pay-per-click advertising
  • Recognize the key components of effective web design and the importance of website optimization for a digital marketing strategy
  • Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
HyFlex
Days
T
Time
6:00PM to 9:00PM
Dates
Sep 27, 2022 to Dec 06, 2022
Campus
Web-based Instruction
Building
Zoom
Type
HyFlex
Days
T
Time
6:00PM to 9:00PM
Dates
Sep 27, 2022 to Dec 06, 2022
Campus
UCSB Campus
Building
Kerr Hall
Room
Room 2166B
Schedule and Location
Contact Hours
36.0
Location
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $795.00 Click here to get more information
Available for Credit
4 units
Instructors
Section Notes

Course Format: Hyflex

This course will be delivered in a HyFlex format.  Class sessions will be held in-person at UCSB Campus.  For those that are unable, or prefer not to attend in-person, the class sessions will be accessible online via Zoom in real time.

Late Registrations Notice: 

Self enrollment will be available until 11:59PM PT of the second business day after the 1st class session (i.e. If the first class starts on Thursday, self-enrollment is open until the following Monday at 11:59pm).  If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Students must have a UCSB NetID to access their online course.  If you do not already have a UCSB NetID, you will receive an email with instructions on how to create a NetID within one business day of late enrollment.  All students with a UCSB NetID will be added to the online course within two business days of late course registration. Students will then be able to access their course at gauchospace.ucsb.edu.

How to Access Your Online Course:

One business day after enrollment but no sooner than 2 weeks before the beginning of the course, you will receive an email with detailed instructions on how to access your online course. You don’t need to take any action until you receive that email. Please note that you will not be able to access your online course until all the steps highlighted in that email are complete.

Required Textbook(s):
Prior to enrolling in either MGMNT X477 - Developing a Digital Marketing Strategy or MGMNT X477.1 - Web Analytics for Marketing, students must purchase access to DMI Materials by completing the DMI Materials and Membership Fee form.  If you have already completed the form and paid the application fee, you do not need to do so again.

The one-time $145 Fee Includes:
  • Access to DMI/AMA Licensed Course Materials: videos, slides, study guides and more
  • Upon program completion, a Pearson VUE voucher for the certification examination
  • Power Member level membership (for the duration of the program) with the Digital Marketing Institute with access to additional premium content:
    • Marketing toolkits and templates
    • Additional free courses in specialized topics
    • Professional Community Forums
    • Webinars and Articles
    • Exclusive Interviews with industry thought-leaders
No refunds after 10/10/22