Course Description

To be competitive in the global economy, businesses must incorporate integrated strategic business planning into their daily operations. In this course, students create business plans for product concepts to be sold in the global marketplace. Students gain practical knowledge of the essential marketing and management tools required to compete successfully. Topics include:

  • Creating the key components of a business plan
  • Understanding and interpreting core corporate financial reports
  • Researching and identifying potential market niches
  • Targeting and persuading global customers
  • Identifying and developing leadership and business communication skills needed to work across the cultures

The business plan focuses upon the systematic application of practical business development techniques and strategic planning for a selected product concept. This is a hands-on course to develop practical skills. Students explore a comprehensive launch of a product concept in the global marketplace, from research of the competition to presentation of the final plan. At the conclusion of the course, students present their business plans to an impartial panel of business experts.

Learner Outcomes

Upon successful completion of this course, students will be able to:

  • Discuss fundamental business concerns for selling in the global marketplace
  • Discuss and interpret basic corporate financial reports
  • Describe key business strategies for launching a product concept
  • Analyze and research global market competition; identify potential market niches
  • Identify core traits of good leadership and effective intercultural communication
  • Demonstrate effective presentation skills when presenting a business plan to an outside panel

Applies Towards the Following Certificates

Enroll Now - Select a section to enroll in
3:00PM to 5:50PM
Mar 31, 2021 to Jun 09, 2021
Web-based Instruction
Schedule and Location
Contact Hours
  • Web-based Instruction
Delivery Options
Course Fee(s)
Course Fee credit (4 units) $600.00
Potential Discount(s)
Available for Credit
4 units
Section Notes

Late Registrations Notice: 

Self enrollment will be available until 11:59PM PT of the second business day after the 1st class session (i.e. If the first class starts on Thursday, self-enrollment is open until the following Monday at 11:59pm).  If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Students must have a UCSB NetID to access their online course.  If you do not already have a UCSB NetID, you will receive an email with instructions on how to create a NetID within one business day of late enrollment.  All students with a UCSB NetID will be added to the online course within two business days of late course registration. Students will then be able to access their course at gauchospace.ucsb.edu.


How to Access Your Online Course:


One business day after enrollment but no sooner than 2 weeks before the beginning of the course, you will receive an email with detailed instructions on how to access your online course. You don’t need to take any action until you receive that email. Please note that you will not be able to access your online course until all the steps highlighted in that email are complete.

Required Textbook(s):
No textbook required. Handouts will be provided.

No refunds after 4/13/21