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Course Description

Behind every successful team, facility, and sports organization is a system that plans, tracks, and allocates financial resources. This
course introduces students to how money flows through professional, collegiate, and community sport organizations—without
assuming prior finance or accounting experience.


Students will learn how budgets are built, how revenues and expenses are managed, and how financial decisions support operations,
growth, and long-term sustainability. Through real-world examples and case studies, the course emphasizes understanding financial
structures and decision-making rather than complex calculations, helping students build confidence working with financial
information in a sport business environment.

Course Outline

GOALS AND OBJECTIVES:
● Build financial confidence for non-finance professionals. Develop students’ comfort working with financial information commonly encountered in sport organizations, regardless of prior experience or background in finance.
● Understand how financial structures differ across sport settings. Examine how professional teams, collegiate athletic departments, and community organizations organize, fund, and manage their financial operations differently—and why those differences matter.
● Connect financial decision-making to real sport management roles. Help students recognize how budgeting, resource allocation, and financial planning influence operations, staffing, facilities, and strategic choices across sport business careers.

Learner Outcomes

● Read and interpret core financial documents—such as budgets, revenue summaries, and basic financial statements—commonly used in sport organizations.
● Explain how different revenue sources, funding models, and cost structures shape decision-making across professional, collegiate, and community sport settings.
● Use practical financial tools and frameworks to evaluate programs, forecast basic revenue scenarios, and assess organizational performance within a sport business context.

Applies Towards the Following Certificates

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Not offered this quarter. Classes are offered according to the schedule on the respective Certificate or Program Page. Please click on the Request Information below to be promptly notified when enrollment opens.