Sales & Marketing Badge

To earn this Digital Credential, the student has learned methods of discovery to identify target audiences and their unique needs; sales strategies and surface negotiations; creation of compelling promotional programs; value relationship building techniques; and how to formulate effective pricing strategies.

Competencies:

• Analyze the target audience and their needs using various marketing tools 
• Learn optimal positioning, develop compelling promotional programs, and formulate effective pricing strategies 
• Create a strategic marketing plan for a product or service of their choice 
• Distinguish the differences between traditional/transactional and consultative/ relationship and suggestive selling 
• Understand surface negotiation when dealing with customers, prospects, and internal stakeholders 
• Distinguish the differences between traditional/transactional and consultative/ relationship and suggestive selling 
• Discover the importance of building a relationship selling strategy for long-term engagement

Requirements