To earn this Digital Credential, the student has learned to analyze brands and define branding; create functional and strategic marketing plans; identify the impact of consumer demographics and behavior; and recognize the factors that impact brand strategy.


  • Analyze the target audience and their needs, using various marketing tools 
  • Learn optimal positioning, develop compelling promotional programs, and formulate effective pricing strategies 
  • Create a strategic marketing plan for a product or service of their choice 
  • Define branding and differentiate products and/or logos versus brands 
  • Recognize the impact of consumer demographics and behavior when developing brand strategy 
  • Formulate SWOT analysis in determining brand creation and brand promise 
  • Examine iconic brands and how they create value, and design one’s personal brand

Additional Details


Successful completion of 2 UC Santa Barbara PaCE Professional Courses: