Marketing & Branding Badge

To earn this Digital Credential, the student has learned to analyze brands and define branding; create functional and strategic marketing plans; identify the impact of consumer demographics and behavior; and recognize the factors that impact brand strategy.

Competencies:

• Analyze the target audience and their needs, using various marketing tools 
• Learn optimal positioning, develop compelling promotional programs, and formulate effective pricing strategies 
• Create a strategic marketing plan for a product or service of their choice 
• Define branding and differentiate products and/or logos versus brands 
• Recognize the impact of consumer demographics and behavior when developing brand strategy 
• Formulate SWOT analysis in determining brand creation and brand promise 
• Examine iconic brands and how they create value, and design one’s personal brand

Requirements