To earn this Digital Credential, the student has learned to develop an understanding of the role of strategy within planning processes; determine the financial benefits of investments; and lay out cash flow that impacts executive decisions and end-game results.


  • Understand various styles and levels of strategy via case studies
  • Understand the strategic planning process and the role of strategy within that process
  • Analyze financial statements, including key financial ratios
  • Understand costs and the tools that inform critical decisions
  • Learn how to lay out the cash flows for investment decisions for executive decision-makers
  • Employ time value of money principles to determine the financial benefit of an investment decision
  • Analyze competition and target audience, using various marketing tools

Additional Details


 • Successful completion of 3 UC Santa Barbara PaCE Professional Courses: