To earn this Digital Credential, the student has learned to harness the power of communication to succeed with internal and external stakeholders; to examine how psychology plays important roles in business communication, especially in conflicts; and how to identify and employ tools to resolve and prevent disputes.


  • Examine how trust, human behavior and psychology play important roles for successful negotiations, and how to distinguish common negotiation mistakes 
  • Understand the basics of surface negotiation when dealing with customers, prospects, and internal stakeholders 
  • Implement highly effective collaborative strategies to resolve conflicts and enhance working relationships that result in strong teams with optimal performance 
  • Understand the fundamentals, strategies, and tactics of PR 
  • Learn how to develop a communication plan and engage with the media 
  • Develop basic public speaking and writing skills

Additional Details


Successful completion of 3 UC Santa Barbara PaCE Professional Courses: