Application Fee


Dear PaCE Student,

Congratulations on taking the first step to participate in the UCSB PaCE Digital Marketing Specialist Course Series which has been accredited by the Digital Marketing Institute and the American Marketing Association.

Please complete this application prior to registering for your first digital marketing class. Once you have submitted the application you will be able to register for either or both MGMNT X477 & MGMNT X477.1  

Upon completion of MGMNT X477 - Developing a Digital Marketing Strategy and MGMNT X477.1 - Web Analytics for Marketing, students will be eligible to sit for a certification exam to become dual certified with the following credentials:

  • Professional Certified Marketing (PCM) - Awarded by the American Marketing Association (AMA)
  • Certified Digital Marketing Professional - Awarded by the Digital Marketing Institute (DMI)

The $145 fee associated with this application includes:

  • Access to Additional DMI/AMA Licensed Course Materials
  • Upon program completion, a Pearson VUE voucher for the certification examination
  • Power Member level membership with the Digital Marketing Institute with access to additional premium content:
    • Marketing toolkits and templates
    • Additional free courses in specialized topics
    • Professional Community Forums
    • Webinars and Articles
    • Exclusive Interviews with industry thought-leaders

Our team at UCSB PaCE is here to help! If you should have any questions or concerns, please contact us by email at

Thank you and best of luck to you with your studies!

UCSB PaCE Program Management Team