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Course Description

This course explores how sports organizations build, communicate, and sustain brand value across diverse audiences and levels of competition. Students analyze how marketing approaches shift based on context—ranging from encouraging local participation in youth and community sports to creating global excitement around major international events such as the World Cup.

Learner Outcomes

1. Explain how foundational marketing principles apply across different scales of sport, from community-based programs to large international competitions.


2. Evaluate marketing strategies based on context, including audience type, competitive environment, organizational resources, and event timing.


3. Design context-appropriate marketing approaches that align organizational goals with audience needs while maintaining consistent brand identity.

Applies Towards the Following Certificates

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Not offered this quarter. Classes are offered according to the schedule on the respective Certificate or Program Page. Please click on the Request Information below to be promptly notified when enrollment opens.