Loading...

Course Description

This course explores how sports organizations build, communicate, and sustain brand value across diverse audiences and levels of competition. Students analyze how marketing approaches shift based on context—ranging from encouraging local participation in youth and community sports to creating global excitement around major international events such as the World Cup.

Learner Outcomes

1. Explain how foundational marketing principles apply across different scales of sport, from community-based programs to large international competitions.


2. Evaluate marketing strategies based on context, including audience type, competitive environment, organizational resources, and event timing.


3. Design context-appropriate marketing approaches that align organizational goals with audience needs while maintaining consistent brand identity.

Applies Towards the Following Certificates

Loading...

Enroll Now - Select a section to enroll in

Type
Class
Days
Th
Time
4:30PM to 7:50PM
Dates
Jan 07, 2027 to Mar 18, 2027
Campus
UCSB Campus
Building
Kerr Hall
Room
Room 2166A
Schedule and Location
View Details
Contact Hours
40.0
Location
Delivery Options
In Class  
Course Fee(s)
Course Fee credit (4 units) $685.00
Available for Credit
4 units
Instructors

Section Notes

Steps to Enroll

How to Access Your Online Course on Canvas

Late Registration Notice: 
Self-enrollment will be available until 11:59 PM PT the Day before the 2nd class session. If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Required Textbook(s):
Students are required to purchase the textbook(s) assigned by the instructor. The instructor will provide details to the class before the course start date.

No refunds after 1/17/27
A minimum $40 non-refundable administrative fee per course is charged for all drops. See the full Drop Policy here.