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Course Description

This applied course examines the strategic and financial skills required to develop and evaluate new business ventures. Students are guided through the complete process of researching, designing, and presenting a business plan for a product or service concept. Learners use AI-assisted research and planning tools to analyze market opportunities, model financial outcomes, and prepare persuasive, investor-ready presentations.

Topics include opportunity identification, competitive analysis, financial modeling, value-proposition design, marketing strategy, human-resource planning, and leadership communication.
 

Learner Outcomes

  • Identify and validate entrepreneurial opportunities through research and analysis.
  • Apply financial modeling techniques to assess venture feasibility and ROI.
  • Formulate a comprehensive business plan that integrates market, operational, and managerial strategies.
  • Employ generative AI tools to conduct business analysis and refine professional communications.
  • Deliver a persuasive pitch presentation that articulates the venture's vision, value proposition, and financial case.
  • Integrate ethical and sustainable considerations into venture design and execution.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
Class
Days
Th
Time
6:00PM to 8:00PM
Dates
Oct 01, 2026 to Dec 10, 2026
Campus
UCSB Campus
Building
Kerr Hall
Room
Room 2140
Schedule and Location
View Details
Contact Hours
36.0
Location
Delivery Options
In Class  
Course Fee(s)
Course Fee credit (4 units) $685.00
Potential Discount(s)
Available for Credit
4 units
Instructors

Section Notes

Steps to Enroll

Schedule:

Thursday, 6-8pm

First day of course: Thurs, Oct 1st
Last day of course: Thurs, Dec 10th

Finals week: Thurs, Dec 10th

A recorded lecture will be posted by the instructor after class. Students are expected to fully review the weekly lecture and any supplemental materials provided in order to actively participate in class the following week.

How to Access Your Online Course on Canvas

Late Registration Notice: 
Self-enrollment will be available until 11:59 PM PT the Day before the 2nd class session. If you wish to enroll after that time, please contact PaCE Support at help@professional.ucsb.edu

Required Textbook(s):
Students are required to purchase the textbook(s) assigned by the instructor. The instructor will provide details to the class before the course start date.

No refunds after 10/11/26
A minimum $40 non-refundable administrative fee per course is charged for all drops. See the full Drop Policy here.