Course Description

John Greathouse

Successful companies and businesses need entrepreneurial managers and employees who are resourceful leaders, independent thinkers, problem-solvers, and team players. This workshop focuses on principles, concepts, skills, practices, information, and choices relevant to start-up and early-stage entrepreneurs, entrepreneurial managers, and their stakeholders. It will include visits to a number of innovative, entrepreneurial companies in the Santa Barbara area. Such first-hand experiences provide students with an inside track when networking for a job. 

The course will be held in conjunction with a cohort of visiting Chinese university students. US-based students will gain first-hand experience working in cross-cultural teams while learning about the Chinese entrepreneurial community from their Chinese classmates. 

Course Outline

This is for YOU if you want to:

  • Find out if you are an entrepreneur
  • Seek real understanding of entrepreneurship
  • Control your destiny and be your own boss while changing the world
  • Join a startup team
  • Expand your side hustle businesses into a real company
  • Gain a practical perspective on life after college
  • Pick up hands-on skills and get a real-world perspective of the business world

Learner Outcomes

By completing the activities, assessments, and requirements of this workshop, students will:
  • Identify and sell with conviction a new business idea
  • Determine which entrepreneurial characteristics they embody
  • Create, identify, and differentiate sustainable value propositions
  • Understand how honesty and integrity is a competitive advantage
  • Identify and determine financial and non-financial resources available for new ventures
  • Learn how to pitch a new idea to investors
  • Apply key concepts in business model development, market validation, financial projections, intellectual property strategies, sales, and marketing
Coming soon!  We are planning to offer this course in the near future. Please click on Request Information below that we may promptly notify you when enrollment opens.