Grow your career in marketing, communications, digital media, branding, advertising, and public relations. This program provides a foundation in strategies across social media, mobile marketing, online analytics, and search engine optimization, aimed at fully leveraging the Internet to achieve business goals. 

This Professional Certificate Provides:

  • Practical courses focused on understanding the business value of digital marketing.
  • Opportunities to explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns.
  • Study of digital marketing, social media and internet audience profiling, online analytics and measurement, website optimization, and personalization.

Additional Details

Program Course Schedule

To be eligible for this Professional Certificate, you must complete all 12 units:

Required: 3 Courses (12 units)

  • MGMNT X477 Developing a Digital Marketing Strategy - 4 units
  • BUSAD X409.65 Marketing Principles and Practices - 4 units
  • MGMNT X477.1 Web Analytics for Marketing - 4 units

Courses are offered across 4 academic quarters: fall, winter, spring, and summer. For more information, visit the Approved Academic Calendar.